SAGA Newsletter: Serving your 1 percent
If you buy into my notion that you should help 99 percent of your target audience for free (as I strive to do), then how do you find and serve your 1 percenters that pay the bills?
If you buy into my notion that you should help 99 percent of your target audience for free (as I strive to do), then how do you find and serve your 1 percenters that pay the bills?
This newsletter is free. So is just about everything that I create to help agency owners build the businesses that they want to own.
To understand how well you are meeting your client service objectives, answer these 5 questions.
With effective use of media monitoring and measurement, your agency’s content marketing program can produce better results with less effort.
Here are some specific activities that every public relations agency should be considering as the year kicks off.
As the owner of a small agency, the weight of business development falls on your shoulders.
Focusing on client retention matters even more in times like these where every organization is taking a close look at spending and trying to understand the ROI of their investments.
Let’s take a look at some of the specific ways that agencies should use reporting tools and services to drive profitable activity.
Staying on top of the general management of the business, including legal and accounting matters, plays an important role in the overall success of the firm.
For most PR agencies, media intelligence can play a vital role in helping to inform better decision-making during planning exercises.